Today I went to the store to pick up a couple of birthday cards for important people in my life. This process always takes me entirely too much time, and I get very frustrated in front of that colorful rack. My problem is not in deciding which birthday message is best; it is finding a card that I am not embarrassed to sign my name in.
The words on the cards I give are very significant to me- both what is printed and what I write. I want it to represent something special about my relationship with the person that will receive it. Language is important. Nuance is crucial.
So why is it that greeting card companies feel it is their sacred duty to write very personal, specific and long birthday messages in most cards printed for the mass market? I want to say nice things to the people I love, but I want to be the one to say them. In my own handwriting. Using my own brain. Why is it so hard to find a card with just “Happy Birthday” inside? Many cards are so garrulous that there is no room left for real sentiment. And if I do find a simple card, why does it most likely have an embarrassingly ugly picture on the front? These are the things that keep me up at night.
The most ridiculous of the bunch are the cards that open with a phrase like, “I cannot begin to tell you what your friendship means to me…” and then they go on to fill the card with at least ten minutes of sappy poetry. In the first place, the phrase “I cannot begin to tell you” makes me want to gag myself on a book of clichés- especially when I see it in writing. And then to fill both panels of the inside with barely-skim-worthy verse seems to underline the insult. I will not even begin to address the shameful use of handwriting fonts.
The entire tradition of giving birthday cards sparks a legitimate debate on cultural manipulation and advertisement, but I will admit that I like to make my friends feel special by writing them a note for their birthdays. I suppose I could make birthday cards, but I’m not generally that crafty. I try to buy blank cards when I can find them, but there’s never a guarantee they’ll be on the rack (and most of them are obvious Thank You cards anyway). Until I muster more creative initiative, I suppose that I am doomed to spend a ridiculous amount of time searching that sea of paper.
And friend, if you see me wandering up and down the card aisle in an endless search for an ideal birthday greeting, please remind me that not everyone takes it quite so seriously.